Page 28 - DHC-new 25 sept[53209]

Skilling India launched a first-of-its-kind initiative introduced in the FMCHP

industry called the Deccan Training Academy. An initiative under
Deccan Training Academy the Pradhanmantri Kaushal Vikas Yojna, flagship scheme of

Ministry of skill Development and entrepreneurship

Backbone of Deccan Wellness Crusade

Industriously working towards creating strong
bonds and relationships. The Company empowers
others to achieve success by selecting individuals
who are trained as wellness promoters by the Deccan
Training Academy (DTA). DTA is an in-house skill
development and training centre and the qualified
personnel are designated as wellness partners.
DHC wellness partners move in the community
to promote wellness; promote eradication of
micronutrient deficiency and influence sales and
direct the consumers to buy FMCH products on
the company’s www.dwcglobal.co.in website.
These skilled sales influencers are compensated by
lucrative cash back reward programs.

Today, we have over 5000 wellness partners and
over 80000 registered consumers this number is
exponentially increasing month on month. Stating
numbers, this sales channel contributed INR 4.5
crore sales in FY 16-17 and is estimated to contribute
over INR 12 crores in FY 17-18. In next 5 years, this
channel will contribute over 10 lac consumers.

With every consumer
conservatively buying InR
5000 Deccan Healthcare

FMCH products a year,
the company is estimated

to earn revenue of
InR 500 Crores.

To achieve this number, the business tactic is to
increase geographic foot print; increasing wellness
partners; expanding the portfolio of market relevant
FMCH products. This revenue channel with 80
products – launched in 2016 – direct company
to consumer – influencer based - sales multiplier
structure – growing at rapid speed – engaging
consumers to embrace lifelong wellness – prevention
and early access to care has a promising future.